Chitika

Monday 13 February 2012

publishedin

Today I was surprised when i open google and write the word "dj pendhek". In the first column is written as what is in the picture. Then I tried to get into the url and it turns out it is a site that does not use advertising payments. Then I signed up on the site, and do you know?


  People don't like online ads, are not interested in ads and do not click on ads.
According to the Pew Project for American Journalism annual report for 2010, the vast majority of Internet users, 79%, say they never or rarely had clicked on an online advertisement. They don't mind them. They simply ignore them.
         Do you know why? The reason is simple: Readers come for editorial content, not for the ads. I want you to try thinking of yourself. When you go online, do you go for advertisements or for editorial content? Do you click on ads or on editorial links?
         Then why online marketers continue to use ads as the main way to reach their target audience, and why publishers continue to use ads as the main way to monetize their content? It's because online marketers and publishers copied the way offline newspapers monetize content - ads.

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